Born in Sydney,  Australia, from a love of femininity,  delicacy and timeless design. Created for women who dress with intention, each piece is designed to feel effortless, romantic and quietly poetic.

By Bella The Label was created for those who find the beauty in simply being.

At the heart of By Bella is a desire to create pieces that feel lightweight, feminine and refined - designed with intention and shaped by softness, simplicity and timeless style. Every design begins with a feeling of ease, comfort and love.

By Bella The Label is rooted in a gentle, thoughtfully slow approach to fashion.